Organic product placement
View pilotsOrchard product placement · TikTok + Reels
Orchard already pays and manages thousands of micro-creators who post throughout the week. We assign your product to creators whose upcoming videos give it a natural place, then report every live post and its public platform view count.
Start with 500,000 organic views for $3,000. If delivery is short, we add more contracted placements at our cost.
Intro pilot
Typical equivalent $10,000
$3,000
500,000 guaranteed views
$6 per thousand organic views
Scale pilot
Most popularTypical equivalent $20,000
$6,000
1,000,000 guaranteed views
Enough repetition to test several creators and contexts
Reach + Ads
Standalone value $76,000
$30,000
3m views + 100 Partnership Ads
Organic familiarity, then paid distribution
* The comparison uses $20 CPM, the midpoint of Later's published $15–$25 average for micro-creators. Orchard pilots are $6 CPM. The $76k comparison adds 3m views at $20 CPM to Orchard's standalone $16k Partnership Ads package. See benchmark ↗
These are introductory campaigns. Orchard's core work is built for launches measured in hundreds of millions of views.
What runs
Worn, held, used or placed recognisably in a creator's normal video. The content still feels like theirs because it is theirs.
Orchard sets the visual rules, category exclusions and disclosure requirements. A forced endorsement is not part of the format.
Send product and brand guardrails.
We select, contract and manage the creators.
Receive every live post, view count and make-good.
Why $6 CPM is possible
Orchard already contracts and manages thousands of creators through the network built for its own brands. Compatible products use capacity already under management, removing one-off recruitment, negotiation and marketplace layers.
We handle selection by default. You can approve the creator list if you want; you do not have to manage it.
Case study · Fashion
#13 most-mentioned fashion brand on TikTok.
Thousands of micro-creators made the clothing a normal part of the feed. Other creators copied the format and posted without being commissioned. That earned imitation was the compounding effect.
Client guarantees count commissioned campaign posts only. Follow-on posts are upside, never used to fill the contracted view target.
Why smaller creators
People follow creators for the content. The placement works because it stays inside that content, repeated across many distinct feeds.
Independent research covering 1,698 creators found that low-follower creators materially outperformed high-follower creators on revenue per reach and return on influencer spend. Journal of Marketing ↗
Before you buy
Platform-reported organic views across qualifying campaign posts. Paid views do not count. Your report includes the creator, platform, live URL, publish date and view count.
We keep adding qualifying placements at our cost until the contracted total is delivered.
Usually not. It will be recognisable and naturally integrated into the content, with the appropriate commercial disclosure. A scripted endorsement is a different product.
Yes. Most teams give us category rules, exclusions and brand-safety guardrails, then let Orchard run selection. Creator-list approval is available if your process requires it.
Views determine delivery, so post count varies. The campaign order can set a minimum number of creators and a cap on how much one post contributes to the total.
We agree eligible platforms, markets and category fit before launch. Geography is never left to an open marketplace brief.
Paid usage and Partnership Ad access are included in Reach + Ads. They are not included in the two organic-reach pilots, but can be added separately.
Product units, shipping, duties, tax and paid media. This is a reach guarantee, not a sales or ROAS guarantee.
Start small